Doha: Media City Qatar has launched new media insight papers examining emerging trends in the media landscape of the Gulf Cooperation Council (GCC) and the Middle East and North Africa (MENA), providing industry stakeholders with regional insights into a rapidly evolving market.
Developed in partnership with the technology research group Omdia, the series leverages first-of-its-kind market data and industry analysis to examine the trends shaping the future of the media landscape in the region.
CEO of Media City Qatar Hamad Omar A Al-Mannai said, “The media landscape in the GCC and the wider MENA region is evolving at an unprecedented pace, and our role at Media City Qatar is to help make sense of that shift. With these media insights papers, we are contributing insights that support the people building this industry, from investors and businesses to creators and policymakers, and in doing so, we are continuing to play a key role in strengthening the media ecosystem in Qatar and across the region.”
The first two publications explore emerging trends in the creator economy and evolving content preferences across visual and audio media. The first paper examines the rise of micro drama in the GCC, analysing the growing popularity of short-form serialised storytelling, audience demand, production models, and the opportunities created by mobile-first consumption habits.
Meanwhile, the second paper, to be published in the coming weeks,looks at the rapid growth of video podcasting, exploring audience engagement, platform dynamics, monetisation opportunities, and the role of artificial intelligence in content production.
The series will expand with new papers over the coming months, which together will contribute to industry knowledge on how media in the wider MENA region is evolving in line with broader global media trends, further reinforcing Media City Qatar’s role in the sector.
