London: The Islamic world has launched its competitor to the great global online giants to corner the trillion-dollar Muslim consumer market. Zilzar.com was unveiled by the Malaysian Prime Minister, Najib Abdul Razak (pictured), at the World Islamic Economic Forum. ‘Zilzar’ means earthquake in Arabic.
The global market for halal products and services — not just foods but anything that conforms to Islamic rules, including financial services, is estimated to be worth $1.6tn and forecast to reach almost $2.5tn by 2018. There are 1.6 billion Muslims in the world, a population growing at twice the rate of the global average.
