Persil Abaya Shampoo announced a new format for Arwaa Abaya Competition, which offers Abaya designers a bigger platform to showcase their skills and expertise.
The Persil Arwaa Abaya Competition, into its Season 6 this year, will unravel a new format and concept – ‘Stars of Design’ – offering six talented Abaya designers an exceptional platform to present their designs over a six-month period between June and December 2014. As in the past years, Persil Arwaa Abaya Competition will work closely with MBC 1 on their morning show Sabah Al-Kheir Ya Arab between 11am to 1pm. Each month will be dedicated to one designer, who could be a famous one with his or her own lines or boutiques.
“The Persil Arwaa Abaya competition has evolved over the years. While we have always been innovative and introduced new concept addition every passing year over the last five editions of the competition, we have taken this contest to a completely new level this year. As evident, our focus is on harnessing and giving the local and regional designers a great platform to showcase their talent and expertise,” said Lisa Tohme at Henkel Arabia.
The Peninsula
