DOHA: Nissan is delivering innovation and excitement to the Paris Motor Show, catapulting its product line-up to a whole new level with the rebirth of the iconic Nissan Micra. At the Show, the automaker launched the fifth generation Nissan Micra that has shaken the B- Hatchback segment.
The company is also building on its Intelligent Mobility vision, announced at the Geneva Motor Show, with the 100 percent electric LEAF not only on display but used as a mobile energy source to power exhibits on Nissan’s stand using vehicle-to-grid technology.
Paul Willcox, Chairman, Nissan Europe, said: “We are delivering on our commitment of innovation and excitement for everyone with the launch of the new Micra – a modern car for modern city living that reinforces our position as a leader in automotive design and style.
“This year we have continued to strengthen our product line up, not only with the rebirth of the Nissan Micra but with the new, more brazen Nissan GT-R supercar and the Nissan Murano crossover in Russia. We are also keeping one eye firmly on the future with our Intelligent Mobility vision, redefining how cars are driven, powered and integrated into society, and the Micra itself features many of the building-blocks of this vision,” he said. Nissan’s Intelligent Mobility vision, a framework to move customers around the world towards a safer and more sustainable future, is already being realised. Hot on the heels of the debut of Nissan’s ProPILOT autonomous drive technology in the Nissan Serena minivan in Japan, Nissan is set to premiere the technology in Europe in the new Nissan Qashqai next year.
Starting with producing the world’s best-selling electric vehicle (EV), the Nissan LEAF, Nissan is always testing cutting-edge applications for EV technologies.
EV battery technology has moved to a whole new level as Nissan partners with Eaton on a residential home energy storage unit called xStorage and joins forces with Enel on trials of vehicle-to-grid technology in Denmark and the UK. As a showcase of this cutting-edge technology, the Nissan stand at Paris is powered in part by the Nissan LEAF, using its pioneering bio-directional charging to deliver energy from the car to the show.
The company has also beaten its previous European sales figures, recording double-digit growth in a number of markets and countering economic headwinds with strong sales of its market-leading crossovers and EVs.
“Our product line-up has never been as strong or more cohesive – showing that we’re unafraid to reinvent ourselves across all segments and disrupt the status quo. While others take a cautious view, we continue to invest in our vision of the future, right now,” added Willcox.
This year also marks two important manufacturing milestones for Nissan – 30 years in Sunderland, UK, and 10 years in St Petersburg, Russia.
