Doha: The Middle East welcomes the new 7up visual identity, including a new logo design and packaging, as part of a global effort to refresh and unite the iconic lemon-lime beverage, parent company PepsiCo announced yesterday.
PepsiCo’s second largest beverage brand internationally will launch the multi-channel campaign and rejuvenated visual identity in Saudi Arabia this month before rolling it out across the rest of the GCC countries in early 2015 as part of a global campaign in more than 140 countries, the company said in a statement yesterday.
“The Middle East is an important market for 7up and we look forward to launching our new look and campaign in Saudi Arabia as one of the first of 140 markets across the world,” said Carla Hassan, Chief Marketing Officer, PepsiCo Middle East & Africa.
The Peninsula
