DOHA: QNB has been confirmed as the most valuable banking brand in the Middle East and Africa, according to the annual survey carried out by Brand Finance and published by The Banker Magazine, an affiliate to the international acclaimed Financial Times newspaper.
Highlighting the extent of its top performance in 2015, QNB witnessed the value of its brand increase to QR9.476bn ($2.603bn). This represents a 44 percent increase on the 2014 levels and importantly saw QNB rise to 79th place globally in the rankings of the World’s Top 500 Banking Brands. This improvement of 22 places on the rankings is testament to the combination of continuing robust financial performance and successful international expansion of a brand that now operates in more than 26 countries across 3 continents.
Commenting on the achievement, Yousef Darwish, General Manager, Group Communication, said: “To be considered the most valuable banking brand in the Middle East and Africa is a significant geographical achievement. Over the course of the last 12 months, QNB has gained approximately QR2.9bn ($792m) to our brand value and this is more than any other bank in the industry.”
“We have come a long way from our brand value of approximately QR2.5bn ($703m) in 2010 but there is still a great deal of work to be done if we want to achieve our future vision of becoming a MEA Icon by 2017. The importance of our brand and how it is perceived by our diverse range of stakeholders is paramount across our domestic and international network of operations and this prestigious accolade from Brand Finance proves that we are making impressive progress”.
David High, Brand Finance CEO, said: “QNB’s vision to become an iconic brand across the Middle East and Africa is clearly bearing fruit. It is the most valuable bank brand in the region and is pulling ahead of the field, having added more brand value this year than any of its regional rivals. Now ranked 79th globally, the QNB brand is clearly gaining traction worldwide and in due course it could become an iconic bank brand not just in the Mideast and Africa but globally” The Peninsula
