DOHA: Internationally renowned luxury brand Dior, in collaboration with Qatar Duty Free (QDF), has announced plans to gift scented roses to passengers at Hamad International Airport (HIA) from July to September as part of celebration of Dior’s new La Colle Noire scent.
The sun-drenched beauty of the South of France has been recreated in Doha by QDF and Dior with the unveiling of an exquisite wall of beautiful pink roses at HIA. The 180 square metre animated Dior Les Parfums installation, inspired by the Rose de Mai – the signature bouquet of Dior’s new fragrance La Colle Noire – will wow visitors with a full sensory experience throughout July until September.
Visitors to QDF will discover Dior’s world of fragrances and be ‘transported’ from HIA in Doha to the French Riviera, via a series of multi-sensory experiences, including a perfumed flower garden, and live violin music as travellers explore Dior’s flower garden in the Château de La Colle Noire.
A visit to the Dior garden will be completed with a scented rose gift, a special keepsake that embodies the beauty and delicacy of the new fragrance.
Qatar Duty Free is also gifting free perfume personalisation to all customers who purchase one of Dior’s exclusive La Collection Privée range from the stand, with the opportunity to have the perfume bottle engraved with a name or message, the perfect touch for any occasion.
Luis Gasset, Senior Vice President, QDF, said: “Shopping at Qatar Duty Free is truly an extraordinary experience for our customers. Our range of luxury brands and exclusive offers are complemented by excellent customer service and incredible experiences that make a visit to Qatar Duty Free in HIA an unforgettable part of the journey.
The Peninsula
