DOHA: A new law issued earlier this year breaks the near-monopoly of Q-Media over street hoardings and other publicity avenues, including Qatar Radio and TV as well as Aljazeera network.
The Ministry of Municipality and Urban Planning has been given the authority by the new law (No 1 of 2012 issued on March 19 this year) to regulate the hoardings business.
According to the new legislation, Qatar’s Civil Aviation Authority is authorised to provide hoarding rights to advertisers at its facilities, including the international airport.
The Qatar Media Corporation has the authority to take care of advertisement rights for the audio-visual media, while the Qatar Olympic Committee is responsible for hoardings and other publicity materials meant for stadiums and other sports facilities. Similarly, Qatar Posts has been authorised to accept advertisements for its printed materials, local Arabic daily Al Raya reported yesterday.
The law breaks the near-monopoly of Q-Media over the hoardings and publicity business after eight years, the daily said. The State Cabinet has the right to confer this authority on any other entity it deems fit.
The Peninsula
