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Business / World Business

Apple’s marketing head Phil Schiller replaced by Joswiak

Published: 04 Aug 2020 - 08:53 pm | Last Updated: 01 Nov 2021 - 01:59 pm
In this file photo taken on April 29, 2020 a closed Apple Store in Washington, DC, on April 29, 2020, ahead of their expected first quarter earnings report after market close. Apple on July 30, 2020, reported higher profits in the past quarter, with stron

In this file photo taken on April 29, 2020 a closed Apple Store in Washington, DC, on April 29, 2020, ahead of their expected first quarter earnings report after market close. Apple on July 30, 2020, reported higher profits in the past quarter, with stron

Ian King/ Bloomberg

Apple Inc. said Senior Vice President of Worldwide Marketing Phil Schiller is stepping aside and will be replaced in the most prominent marketing job in the electronics industry by Greg Joswiak.

Schiller, who has been at Apple since 1987, will move to an "Apple Fellow” role, according to a statement on Tuesday. Joswiak, a veteran leader in the product marketing organization, is promoted to Schiller’s SVP president position, Apple said. Schiller is 60.

In Schiller’s new role, he will continue to oversee the App Store and Apple events, and will report to CEO Tim Cook. Joswiak will be responsible for Apple’s product management and product marketing, developer relations, market research, business management, as well as education, enterprise and international marketing, the company said.