DOHA: British Prime Minister David Cameron’s former head of Digital Communications, Rishi Saha, will present the latest trends in social media and digital communications at an interactive workshop here on November 7. The event at the Millennium Hotel is being organised by the Middle East Public Relations Association (MEPRA). Designed to raise awareness and deepen understanding of social media amongst PR professionals, the workshop will address five areas including building the internal business case and strategy for digital communications; creating sophisticated social media experiences to engage citizens and residents; managing social media crises and reputational risks; setting up and managing a digital team; and measurement frameworks, analytics and setting realistic key progress indicators (KPIs).
“The current vogue for social media in Government circles, especially here in the GCC, is a welcome addition to the public realm. Used wisely, social media can enhance the quality of relationship between the people and their governing institutions. Individuals and corporations interested in participating can register by sending an email to admin@mepra.org. Participation fee for MEPRA members is QR200, while non-member guests can participate at a charge of QR250. the peninsula
