Doha: Qatar Airways announced it has extended its partnership with Australian Football League (AFL) club, the Sydney Swans. The new agreement means that the country’s national carrier will remain Official Airline Partner of the team for a multi-year term.
The partnership was first announced in 2016, marking the airline’s first foray into the AFL. As part of the agreement, Qatar Airways receives prominent branding at Sydney Swans home games and training, while supporters continue to receive special offers and giveaways throughout the season.
Qatar Airways Group Chief Executive, H E Akbar Al Baker said: “Qatar Airways is pleased to announce our partnership with the Sydney Swans is being extended. Since we first started serving Australia in 2009, Qatar Airways has received tremendous support from the Australian community. This partnership with the Sydney Swans, one of the country’s best-supported and most elite sporting teams, marked our debut in the world of high profile Australian sports sponsorship. The extension of this partnership reflects our ongoing commitment to Australia.”
Sydney Swans CEO, Tom Harley said, “We are grateful to Qatar Airways for their continued support, with this announcement taking our partnership to a decade.”
