Doha: Lexus International opened the first INTERSECT BY LEXUS luxury brand experience space outside of Japan in Dubai, UAE, with an opening ceremony yesterday to mark the occasion.
INTERSECT BY LEXUS is a uniqueluxury space for the Middle East region where visitorscan experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests can engage with Lexus while “connecting with the city, and intersecting with other people and cars”. The first INTERSECT BY LEXUS opened in Tokyo’s Minami-Aoyama district in August 2013.
INTERSECT BY LEXUS is located at the heart of the Dubai International Financial Center (DIFC). Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation,said, “We are very pleased to inaugurate INTERSECT BY LEXUSwhere people from across the region have the opportunity to be part of a distinctive experience.” The Peninsula
