By Mohammad Shoeb DOHA: The Qatar Financial Centre (QFC) has unveiled its 2016 television campaign (TVC) and introduced QFC’s new brand ambassador, Qatari professional show jumper Maryam Mubarak Al Ali, on Tuesday “under the moonlight” in a unique setting. 
The premiere of this advertising was attended by specially invited guests, including members of QFC entities, including QFC Regulatory Authority, Qatar International Dispute and Resolution Centre and Qatar Finance and Business Academy, and by the local business community.
Commenting on the new campaign Yousuf Mohamed Al Jaida, QFC Authority CEO, said: “Today more than ever, our role is crucial in attracting businesses to set up in Qatar and at the QFC, and we must use every tool to do so. We are very proud of our 2016 TVCs and to have Maryam on board. With the unconditional support of her father, this young woman continues to promote Qatar’s image internationally, while being an inspiration to many across the region.”
Announcing the partnership, Yousef Abdulla Fakhroo, Chief Marketing and Corporate Communications Officer at QFC Authority, said: “We are happy to exclusively premiere our advertising campaign to our community and we are particularly proud to have Maryam as our 2016 brand ambassador. Her unique relationship with her father who has encouraged, supported and mentored her to become among the first Qatari women to compete internationally underlines the QFC’s belief that great success comes from great support.” In the TVC, Maryam is featured on her horse running through the course when the camera moves to show Mubarak Al Ali, her father and former professional footballer – the support behind her success and determination and the role model behind the scenes.
Commenting on the launch, Maryam said: “I’m very happy to be working with the QFC and to be given this opportunity to share the secret behind my success and motivation, my father. He is the reason I continue to challenge my limits and aspire for success.”
The second TVC also premiered at the event features Charles Duke, Capsule Communicator (CAPCOM) at NASA, who served as astronaut Buzz Aldrin’s support through the first man landing on the moon in July 1969, ensuring he completed his historic journey to and from the Moon safely.
Established by the Government of Qatar in 2005, the QFC is an onshore centre which has become an integral part of Qatar’s economy and rapid growth story. It is fulfilling its mandate to help build a world-class financial and business environment in Qatar, providing a platform for domestic, regional and international growth.
The QFC Authority is the commercial and strategic arm of the QFC. It is responsible for developing and ensuring compliance with the QFC regulations and rules comprising the QFC’s legal and tax environments and it helps firms to quickly establish a physical presence in Qatar and the region.
The QFC continues to attract a broad range of leading regulated and non-regulated firms, both domestic and international. QFC-licensed firms benefit from an environment which operates to international standards, with a legal system based on English Common Law, regulation which is risk and principles-based, and a competitive tax regime. The Peninsula
