Doha: Nissan has again risen in the ranks of the world’s greenest brands. The company improved its position to fourth place in Interbrand’s Best Global Green Brands report, up from fifth last year.
The survey cited Nissan’s leadership in electric vehicles, ambitious EV infrastructure plan and its support for the sustainability goals of governments. The green brand report ranks brands based on a company’s environmental practices and customers’ perceptions of their eco-friendliness and social impact. By ranking fourth in 2014 Nissan improved on its strong showing last year when it moved up 16 positions to crack Interbrand’s Best Global Green Brand top 10 for the first time.
“More and more people want to buy products from brands that come from organizations they trust and believe in,” said Roel De Vries, Nissan corporate vice president responsible for Global Marketing, Brand and Communications. “Best Green Global Brands is a reflection of everything that we as a brand do to make the world a better place. That we are recognized this year as among the best is a confirmation we are on the right path.”
Electric vehicles (EV) offer no CO2 during operation and are widely recognised as eco-friendly.
The Nissan LEAF is the best-selling electric vehicle in history, with more than 120,000 units sold since launch. It held nearly 50 percent of the global EV market share in 2013. Already dominating the EV market, Nissan launched its second all-electric vehicle, thee-NV200 commercial van, in June 2014. Compared to commercial vehicles that use internal combustion engines, the e-NV200 offers reduced running costs as a zero-emission alternative for urban cargo delivery and taxi companies.
The Peninsula
