Doha: Msheireb Museums, in collaboration with the Embassy of Italy in Doha, has announced the opening of the exhibition "Universo Olivetti: Community as a Concrete Utopia", which will be held until January 7, 2023 at the Temporary Gallery of Mohammed Bin Jassim House in Msheireb, Doha.
The exhibition includes a number of objects and archive materials that demonstrate the Italian entrepreneur and visionary's ethical depth and great modernity as the mind behind one of the world's leading technology companies in the 1900s.
Divided into four sections (City and Politics; Factory; Culture and Image; and Society), "Universo Olivetti" deals with Olivetti's vision in all its aspects, dimensions, and complexity. Through a gallery of graphics, archival documents, reproductions and photographic reinterpretations, the exhibition shows the pressing relevance of the figure of Adriano Olivetti, as well as the unique and innovative business model created in his city, Ivrea, which has recently been inscribed on the UNESCO World Heritage List as a "model industrial city of the XX century".
The exhibition platform will allow the public of Doha, including international fans visiting Qatar for the FIFA World Cup, to access the major themes revolving around Olivetti's enterprise. From the industrial project to its environment, cultural services, welfare, social responsibility, and urban planning, the exhibition draws a model of entrepreneurial action that today still appears, from every point of view, avant-garde and exemplary for future generations.
"We are particularly proud to host "Universo Olivetti" here in Doha," said Italy's Ambassador to Qatar, Alessandro Prunas. "The exhibition offers a unique overview of the life and thinking of the visionary entrepreneur Adriano Olivetti, whose message on the social impact of industries is still of great importance nowadays."
"The framework of Msheireb fits perfectly with the main topic of the retrospective, as it is an "ideal city" of its own, whose concept and architecture create a dialogue with the innovative experiment of the city of Ivrea," he concluded.
Maryam Al Jassem, Manager of PR and Communications, Msheireb Properties, said: "We are honored to collaborate with the Embassy of Italy in Doha to host this inspiring exhibition at Msheireb Museums. It underlines our shared vision to promote international art in Doha and to highlight the message of social responsibility, which Olivetti embraced. We look forward to more collaborations that will highlight the values of the creative arts as well as strengthen respect for the environment and social enterprises. "
