As part of the Crossing Boundaries Lecture Series, Virginia Commonwealth University in Qatar is hosting a lecture by artistic director, curator and OFFF founder Hector Ayuso Ros and partner and executive director Pep Salazar Garcia, titled ‘Craft for the Digital World’, today at 6pm at the atrium at VCUQatar. The lecture is open to the public. The lecture will focus on knowing how to do or make something which, OFFF says, is as important as the idea behind the work. It will look at the union of digital tools and the knowledge of physical realities, a balancing of the virtual and the analog.
“These are exciting days, where we are exploring new ways to express human feelings,” say Ros and Garcia. “Many of us have suffered an education that placed too much importance on analysis; nowadays, young artists/students are falling into the hyper tech clutches; technology makes your life easier, but also makes you lazier. The ultimate remedy is to be innovative: getting our hands dirty, not denying the importance of the brand-new app or deluxe plugin but also convincing ourselves to do arts and crafts, motivating ourselves to enjoy all different artistic expressions, exploring new narrative territories. We have to teach everybody to use any tool available but not forget the ideas, the organic. Creating experiences that improve our everyday lives, interacting with people and spaces, that is design, that is OFFF,” they add.
OFFF is an entity in continuous transformation, alive and evolutionary. More than a decade ago, it was born as a post-digital culture festival; a meeting place to host contemporary creation through an in-depth programme of conferences, workshops and performances by the most relevant artists of our time.
The Peninsula
