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Business / Qatar Business

ASC becomes official distributor of ELF brand in Qatar

Published: 09 Feb 2017 - 01:47 am | Last Updated: 05 Nov 2021 - 10:58 pm
Thibaud de Lisle (fifth left), Managing Director, Total Marketing Middle East FZE and Total Lubricant Blending Unit; shakes hands with Hisham Hadid, CEO, Arabian Supply Centre (ASC), after signing a distributorship agreement at a function held at the Sher

Thibaud de Lisle (fifth left), Managing Director, Total Marketing Middle East FZE and Total Lubricant Blending Unit; shakes hands with Hisham Hadid, CEO, Arabian Supply Centre (ASC), after signing a distributorship agreement at a function held at the Sher

The Peninsula

Total  Marketing Qatar (TMQ), a subsidiary of Total  Marketing Middle East (TMME) announced  the appointment of Arabian Supply Center  (ASC) as its official distributor for its ELF  brand in Qatar.
This collaboration will boost  sales among new businesses and leverage  Total’s presence on a national level. Not to  mention, ELF is a legendary brand worldwide,  a world of passion, technological expertise  and a premium-product culture.
Furthermore, Arabian Supply Center (ASC) already handles product range from many leading construction & industrial equipment, spare parts, lubricants, tires and batteries in the Qatari market.  With a reputation based on sound principles of quality products and a great customer service, it makes them ideal partners for ELF and its extensive range of lubricant products. The decision to appoint ASC as the new distribution partner for the national market was based on their historical and credible presence as well their solid infrastructure in the region.
“We are proud to be working with ASC, who are ideally placed to service the growing and developing market of Qatar, in which they are already well established. ELF is a leading brand in Qatar and the world, and through this partnership, we will have a stronger opportunity to maximise business” saidThibaud De Lisle Managing Director of Total Marketing Middle East.
“Their ability and commitment to deliver excellence to their customers, their high standards of quality, the skilled people of ASC, were some of the key factors that influenced our decision to appoint them as our official distributor of ELF.”
At the signing ceremony, Hisham Hadid, CEO of ASC stated /lASC is glad to partner with Total and expand ELF brand in the market providing a team of experts with an extensive experience in this field and is geared up to meet the demanding needs of customers. At ASC, we believe that, our ability to strongly support our customers will go a long way in establishing lasting reputation and relations.”
This distribution agreement will allow Elf to further penetrate the Retail & Commercial segment in the developing Qatari Market.