SAN FRANCISCO: Facebook-owned photo sharing service Instagram said it has landed its first deal with a major ad agency. The leading social network wouldn’t disclose financial aspects of the alliance with Omnicom, but online reports indicated it could be worth as much as $100m in ads from clients the agency represents.
“Omnicom shares our passion for and understanding of the mobile Instagram community,” Facebook director of market operations Jim Squires said in an email reply. “Our teams are going to work hand in hand to develop and execute campaigns that provide people with amazing imagery — and drive meaningful business results for advertisers.”
Squires maintained that Instagram’s advertising strategy will continue to involve displaying a limited number of high-quality images or videos from brands that already have a strong presence at Instagram. In November it began displaying ads as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal in early 2012.AFP
