Doha: QA has surpassed the four million Facebook fan milestone and maintains its fourth position for most ‘Liked’ airline across the industry, according to analytics firm Socialbakers.
Launched on Facebook in April 2011, QA has achieved remarkable fan growth, especially in the past year, due to promotions, including fan engagement, exclusive airfares, the sponsorship of the world’s most popular football club, FC Barcelona, and its recent move to Hamad International Airport.
“QA has developed a strong social media presence across 14 platforms as a means of building relationships with our expanding customer base,” said Akbar Al Baker, CEO.
“As a result, we have gained tremendous insight into attitudes and opinions of our passengers towards the QA brand and discovered many great stories and product suggestions from our large fan base,” he added.
QA’s growth on Facebook has been a result of its broad content initiatives to offer unique glimpses into the airline’s expansion, operations, sponsorships, employees and culture.
Contests have played a role in building the airline’s popularity on the social web. During the past year, the airline has launched promotions such as ‘Be a VIP at the FC Barcelona Asia Tour’ and ‘Where’s the Panda?’ and its first Instagram contest, ‘Destigram’, with a focus on its new routes. Building on this momentum, QA launched the well-received FanbooQ where passengers were asked to submit their best photos of QA for its FanbooQ album.
The Peninsula
