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Doha Today / Souq

Apparel Group launches Dune London Ladies Collection

Published: 11 Feb 2018 - 01:50 pm | Last Updated: 12 Nov 2021 - 02:32 pm
Peninsula

The Peninsula

DOHA: Apparel Group has launched Dune London Ladies Collection. Moving into the new season, a burst of saturated colour is introduced to an otherwise neutral palette. Vivid, bold hues such as jade green, Mexican pink, cornflower blue and tangerine orange enhance classic mid-heels, high vamp courts, heeled ankle boots and kitten heel sling backs. 

Spring prints are bold and colourful, where rainbow watercolour stripes meet striking reptile textures for maximum graphic impact. Colour blocking proves a key treatment for dressy profiles, making use of this season’s intense brights and sharp pastels. Embellishment is revived for SS18 with the introduction of more detailed, playful trims and treatments. Adornments are carefully handcrafted in-house and are show-cased across a number of bespoke capsule collections. Influenced by royal gardens, these stories bloom at the foot.

Collectively known as the Garden Party, delicate yet rich embellishment consisting of red rose buds, gilded flowers, semi-precious stones and enamel foliage decorate the vamp straps of sandals and cascade down courts.  

Where toe vamp adornments once reigned, new areas are explored for SS18. Crystal encrusted ankle straps wind romantically at the ankle, whilst a range of floral sculp-tured heels showcase a new and refreshing take on occasion footwear. A high summer cruise collection of motif faux fur sliders, logo-emblazoned pool slides and embellished buckle footbed sandals bring a sense of fun to the range.