Doha: Qatar Foundation (QF) yesterday announced the launch of a high-profile communication campaign to publicise its ongoing partnership with FC Barcelona (FCB).
All across Doha the message of ‘Passion Drives Us All’, saluting teamwork, determination, and achievement, has begun.
QF and FCB have a shared vision of inspiring young people to make the most of their inherent potential. With their new communication campaign, QF aims to bring this vision to life through multiple channels.
“Our partnership with FC Barcelona is intended to inspire our global community to be passionate in its pursuit of excellence,” said Rashed Al Qurese, Qatar Foundation’s Deputy Director of Communication.
For both organisations, the campaign represents a call to action to take the world forward by working effectively together. This sentiment is shared by each institution as a means to achieve their goals. The campaign brings sports, education and science together. “With this campaign our shared mission will be explained to a worldwide audience and further encourage the unlocking of human potential,” Al Qurese said.
Its visuals of the campaign take inspiration from everyday objects that denote both organisations, such as footballs, books, microscopes and musical instruments, to create a powerful visual experience. FCB’s star players, including Messi, Xavi and Iniesta, feature prominently in the campaign.
The Peninsula
