Doha: Hamad International Airport (HIA) has announced a collaboration with Fashion Trust Arabia (FTA) to redesign its customer-facing staff uniforms.
A ‘Call for Designers’ launched online on May 11, 2022, invite Qatar-based fashion designers to participate in the competition, by re-envisioning HIA’s new uniform design and submitting their entries. As the airport expands its facilities and services it wants the new uniform design to reflect the organization’s true vibrant spirit and commitment to offering an exceptional passenger experience.
The winner will also receive a financial reward of $10,000. Eligible applicants should hold the Qatari nationality or be born, raised and currently reside in Qatar. Designers in all categories including evening-wear, ready-to-wear, jewelry and accessories, as well as fashion students are welcome to apply, the competition website (https://fashiontrustarabia.com/hamad-international-airport/) said.
“We are delighted to partner with Fashion Trust Arabia on this unique initiative. Through this collaboration, we are proud to launch our rebranded uniforms and at the same time provide fashion designers with the opportunity to showcase their talent to the millions of visitors who pass through HIA.” Engr Badr Mohammed Al Meer, Chief Operating Officer at HIA, said.
“Fashion Trust Arabia is honoured to partner with HIA on this incredible opportunity to shed the spotlight on Qatar-based talents through designing the new official airport uniform that will be seen and recognized by millions; truly an iconic moment!” Tania Fares, Co-Founder and Co-Chair of Fashion Trust Arabia.
