QSL strengthens commercial ties with multi-year partnerships

Doha, Qatar: The Qatar Stars League (QSL) has strengthened its commercial and operational partnerships through new agreements with Zoom Live and The Look Company, covering the coming seasons.

QSL announced a sponsorship agreement with Zoom Live, a creative production and live event execution company, making it the Doha Bank Stars League’s Business Partner and Official Partner of the Qatar Cup for the 2026-2027 and 2027-2028 seasons.

The agreement is part of QSL’s strategy to strengthen partnerships with leading national and regional companies and support the development of its tournaments and events. It also aims to enhance the experience offered to fans and partners.

Zoom Live provides integrated services covering creative design, modern technologies, manufacturing, and the in-house management and execution of projects. The company has experience in official ceremonies, international sporting events, conferences, exhibitions, cultural programmes and special events.QSL Sales and Marketing Director Nasser Laram Salmeen (right) and Zoom Live Founder and CEO Hossam Maatouk signed the agreement.

Nasser Laram Salmeen, Director of Sales and Marketing at QSL, and Hossam Maatouk, Founder and CEO of Zoom Live, signed the agreement.

The announcement came alongside the renewal of QSL’s partnership with The Look Company, which will continue as QSL’s visual identity partner for three more seasons, covering 2026-2027, 2027-2028 and 2028-2029.

The renewed agreement extends a partnership that has lasted for more than 10 years and has supported the development of professional football match environments in Qatar.

Under the renewed partnership, The Look Company will continue to support the visual identity of stadiums, the identities of the league and clubs, and the delivery of matches and events.

The partnership is also aimed at improving organisational standards and enhancing the experience for fans, clubs and other stakeholders while strengthening the professional presentation of QSL competitions.

Nasser Laram Salmeen and Osita Nwandu, Director of Sales and Marketing at The Look Company, signed the renewed agreement.