Doha: Ooredoo has signed a major partnership agreement with the 2012-2013 Ligue 1 Champions Paris Saint-Germain (PSG) that will run until 2018.
Ooredoo and PSG will launch a community coaching programme and football clinics for young people across Ooredoo’s footprint in the Middle East, North Africa, and southeast Asia.
The Ooredoo logo will appear on the back of PSG team shirts and the sleeves of their training kits, and at the team’s Parc des Princes Stadium on the pitch side LED system.
The team’s training complex ‘Camp des Loges’ will be renamed the ‘Ooredoo Training Center’.
Educational sessions during coaching clinics will include information on proper nutrition, injury management, how to prepare for matches and will encourage young people to achieve their ambitions at key points in their lives.
Sheikh Abdullah bin Mohammed bin Saud Al Thani, Chairman, Ooredoo, and Nasser Al Khelaifi, President, PSG, announced the partnership. “Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in PSG,” Sheikh Abdullah said.
“Through our talks with the club, we have come to know them as a team that is keen to bring football to new markets, committed to developing communities and is passionately connected to their fans,” he added.
Bringing them closer to the team, Ooredoo’s customers will be able to access exclusive PSG content. This will include behind-the-scenes footage on how players prepare and recover from a match, along with opportunities to see PSG play live with free ticket giveaways.
“Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme,” Al Khelaifi said.
PSG enters the 2013-2014 season as the reigning champions of France’s Ligue 1, and carries high expectations in the prestigious UEFA Champion’s League.
“There is a very strong football following in Qatar, and this partnership will provide us with new opportunities to promote sport and healthy lifestyles. As well as the community coaching programmes, we believe the exclusive content element of this partnership will offer excellent added value for our customers, since Ooredoo provides access to a whole world of sport through our entertainment and broadband services portfolio,” said Sheikh Saud bin Nasser Al Thani, Chief Executive Officer of Ooredoo Qatar.
