Doha, Qatar: With the FIFA U-17 World Cup Qatar 2025 underway, fans were treated to a robust Fan Zone that featured a number of local businesses, artists and community groups. Located in Aspire Zone Competition Complex, where 104 matches are taking place in the biggest edition of the youth tournament to date, the Fan Zone brought together tens of thousands of fans to enjoy the football festival-like atmosphere at the venue.
As part of a community-focused initiative, the FIFA U-17 World Cup Qatar 2025 Local Organising Committee (LOC) brought on board more than 20 home-grown brands to participate at the Fan Zone, offering them free space at the venue.
“The U-17 World Cup is more than just a football competition. The tournament provides us with a platform to celebrate the wonderful talents in our community. From home-grown restaurants to student artists, the Fan Zone celebrated the diversity and richness of Qatari culture and the different communities that call this country home,” Hassan Al Kuwari, LOC Executive Director of Marketing, Promotion and Commercial.
Mama Rozie, a popular restaurant specialising in authentic Indonesian and Malaysian cuisine, is among the many food outlets who are taking part in the Fan Zone. Owner Febrariska Armen sources ingredients and partnerships locally whenever possible, collaborating with Qatari startups and local suppliers to keep the operation deeply rooted in the community.
"We're here because the Indonesian community is passionate about football, and the organisers recognised that. Our aim is to introduce fans to Indonesian and Malaysian culture through food, and we feel honoured to be a part of this tournament, where different cultures come together,” said Armen.
At the Fan Zone, Qatar Foundation (QF) is showcasing its students' diverse talents through interactive workshops and cultural performances. In addition, QF Pre-University Education has also provided a mobile sensory room, a quiet, controlled space equipped with assistive technology and specialised staff. This dedicated space ensures that fans with sensory needs, including children with autism, can fully enjoy the tournament experience.
"We wanted to demonstrate that community engagement means everyone," said Haia Alnaimi, Community Outreach Initiatives and Programs Manager, Special Schools and SEN Services at QF. "Our student community represents children with different abilities, and each of them are on a different path to success. This Fan Zone is the perfect platform to celebrate that diversity while building confidence amongst families that there are equal opportunities for everyone."
As a first-of-its-kind initiative, the Fan Zone also featured a number of local gyms that provided fans with the opportunity to take part in fitness activities. Huriya Dance, part of the Qatar-based Honor Wholeness Institute, has been engaging with spectators through dance sessions, fitness challenges and stage performances.
Nada Karhani, Manager of Huriya Dance, said: "Football ignites passion in everyone, and it is through dance, that we celebrate that passion. Whether fans are cheering for their teams, waving flags, or walking through the streets, there’s a form of dance in everything - it is a universal language. That's why we are here, to channel that collective energy and create moments of pure joy that fans will remember long after the final whistle."
The Fan Zone also features a mini football pitch where community-based academies are competing in a U-12 tournament that mirrors the participating teams from the U-17 competition. Dozens of children have taken up the opportunity to show off their football skills as they look up to older players on their way to stardom.
At the heart of the Fan Zone is a robust lineup of community-based artists and performers. A total number of 880 artists are taking part in the program, showcasing cultural and folkloric performances.
The Fan Zone will continue to operate on match days only from 1:30pm until the final whistle, as the tournament advances to the next rounds. Entertainment will take place from 4pm-8pm.
Upcoming highlights include film screenings in partnership with the Doha Film Festival, running between the November 14-15.
The Round of 32 will take place on November 14-15 at the Aspire Zone.
