Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has launched the new 2021 Mercedes-Benz S-Class in a special event which was held at the Al Brahat at Msheireb Downtown Doha, the smartest and most sustainable city district in the region.
The captivating program was attended by the Chairman of NBK Group, Sheikh Nawaf Nasser bin Khaled Al Thani; Managing Director-Auto at Nasser Bin Khaled Group, Sheikh Faleh bin Nawaf Al Thani; Director at Nasser Bin Khaled Auto, Ihab El Feky, the NBK Executive Management, guests, members of media, and social media influencers.
The launch of the all-new S-Class is in line with the strategic plans of NBK in presenting the latest car models that meet the customers’ expectations in the luxury car segment.
During the event, Sheikh Faleh said: “This special event marks the journey of success for both NBK Automobiles and Mercedes-Benz in Qatar. Our incredible partnership goes back to more than six decades, a relationship built on mutual trust and the two companies’ shared ethos. We are proud to be among the first dealers in the region to launch this new model – that is sure to meet the customers’ expectations and enhance Qatar’s position as one of the leading markets for luxury cars. Our company was, and is still is, one of the leading private sector companies that focuses on supporting the development of Qatar and contributing to accomplishing the 2030 National Vision goals by concentrating on sustainability and comprehensive development in all aspects of the business.”
El Feky said: “We start a new year with the energy and the power to continue our successful growth and achievements in various business sectors. Today, despite the current challenges that the world is facing, NBK Automobiles continues to meet and exceed the expectations of our customers. Today, we unveil the all-new S-Class - always at the top of the class and one of the most awaited cars every year.”
“The S-Class is the world’s best-selling luxury sedan that represents innovation, safety, comfort, and quality with the latest generation as never before. This is where covetable luxury meets the most excellent possible safety and the highest level of comfort”, El-Feky added.
The S-Class stands for the fascination of Mercedes-Benz: legendary and traditional engineering expertise which defines the luxury segment in the automobile industry. The new S-Class can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction.
Mercedes-Benz is shaping the next generation of individual mobility with innovations that place the focus on people. The new S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers.
Modern luxury attains the next level in the interior of the S-Class. The designers have created a feel-good ambience with lounge character marked by elegance, high quality and lightness. The dashboard with its new architecture, modern surface design and ergonomic display arrangement is a highlight. But the feel-good aspect goes even deeper: With high ride quality and low noise levels as well as an extensive range of energising comfort programmes, the S-Class looks after the well-being of its passengers. They also stay fit thanks to the effective air filtering system, which signals its newly gained capability with the new name Energising Air Control.
No other innovation in recent years has so radically changed the operation of a Mercedes-Benz as MBUX (Mercedes-Benz User Experience).
The second generation of this learn-capable system now debuts in the new S-Class. The vehicle interior is even more digital and intelligent, as both the hardware and software have made great strides: Brilliant displays on up to five large screens, in part with OLED technology, make the control of vehicle and comfort functions even easier. The new 3D driver display allows a spatial view at the touch of a button for the first time. A real three-dimensional effect is achieved without having to wear 3D glasses.
With the MBUX Smart Home function, the S-Class now also becomes a control centre for the home, because the homes of many people are increasingly intelligent.
Up to 19 motors in the front seats make for comfortable seating – a number that indicates the complexity of the technology installed in the seats. All the seats available for the S-Class carry the seal of approval by the Healthy Seating campaign.
Ten different massage programmes are available in the new S-Class. These use the vibration motors and can enhance the effect of a relaxing massage with warmth on the hot-stone principle. To this end, the seat heating is combined with the inflatable air chambers in the active multicontour seats. The air chambers are now closer to the seat surface and are therefore even easier to control and feel.
At the touch of a button or by voice command, the holistic “Fit & Healthy” approach of Energizing Comfort provides a tangible experience of the different comfort systems in the S-Class, and features programmes that bundle them into worlds of experience.
In the new S-Class, Mercedes-Benz comes another big step closer to its vision of accident-free driving. The driver is supported by numerous new or extended driving assistance systems. He/she thereby has a reduced workload in day-to-day situations, and is able to drive comfortably and safely. When danger threatens, the assistance systems are able to respond to impending collisions as the situation demands. Thanks to improved environmental sensors, the parking systems give the driver even better support when manoeuvering at low speed. Operation is faster and more intuitive thanks to integration into MBUX.
The optional Digital Light system enters series production for the first time at Mercedes-Benz. This makes completely new assistance functions possible: Warning of recognised roadworks by projecting an excavator symbol onto the road surface; Aiming a spotlight at pedestrians detected at the roadside as a warning; Traffic lights, stop signs or no-entry signs are pointed out by projecting a warning symbol onto the road surface; and Assistance on narrow road lanes (roadworks) by projecting guidelines onto the road surface.
With a Cd figure from 0.22, the S-Class is one of the world’s most aerodynamic cars, and especially so in the luxury sedan segment. Six-cylinder in-line petrol engines in various output classes are the first engine variants for the new S-Class. A V8 engine with an integrated starter-generator (ISG) and 48-volt onboard electrical system will be available soon after. Intelligent bodyshell design and innovations in restraint systems confirm the leading role of the S-Class when it comes to passive safety. The new aluminium hybrid bodyshell with an aluminium content exceeding 50 percent meets numerous requirements: A high level of crash safety, lower weight and a highly rigid bodyshell ensure outstanding handling characteristics accompanied by excellent noise and vibration comfort.
