Cars of Hyundai and its luxury brand Genesis displayed at Skyline Automotive's showroom located along the B-Ring Road.
Skyline Automotive, newly appointed official distribution partner for Qatar by Hyundai Motor Company, has embarked on an ambitious plan for growing the global automotive brand in the country by setting new standards for dealers.
“Skyline Automotive is making rapid progress in delivering strong and exciting plans to build the profile and market share of the Hyundai and the luxury Genesis brands from our showroom on B-Ring Road. Our vision for Skyline Automotive is to establish a new benchmark operating model for quality in Qatar by investing in our business, market and people,” said General Manager Paiman El Malla.
El Malla, partnering with the Hyundai Motor Company was a strategic decision reflecting the manufacturer’s success in delivering value and quality in the auto industry in recent years.
“Hyundai has invested significant resources in building up high-tech research and development divisions and utilising high-grade materials that offer quality on a par with luxury brands but at more competitive prices” added El Malla.
To achieve the ambitious goals Skyline Automotive has set for success in Qatar, the company is investing heavily in its operations, its people and in building both automotive brands.
Skyline Automotive carefully chose the product range it offers Qatar’s motorists to meet a range of needs and expectations. Skyline Automotive will stock 15 different 2017 models across city cars, coupes, sedans, SUVs and luxury sedans.
Skyline Automotive is making considerable investments in its people to ensure staff working with customers across the entire operation have all the tools and training required to offer a truly personalized experience.
The Skyline Automotive customer-centric focus runs from the top of the organisation, developed by years of experience in the industry by its top management team.
The business is also implementing a sophisticated Customer Relationship Management (CRM) system to enable the dealership to track and manage all touch points with customers and continually identify opportunities to improve by evaluating Customer Satisfaction Index scores. Skyline Automotive is committed to delivering first-class aftersales service at maximum convenience to customers. To that end, Skyline Automotive customers will be able to access the Skyline Automotive Service Centre at Gate 41, Street Number 26 in the Industrial area.
“As we look ahead to next year, we see real opportunity to make a positive impact on the market here. We have great products, people and plans for building the Hyundai and Genesis brands in the country,” said El Malla. “We have all the ingredients for success and every confidence in the strength of our partnership with Hyundai Motor Company. Our team is fully committed to supporting our customers every step of the way, and we look forward to creating a new benchmark for customer service and satisfaction,” added El Malla.
