Sixteen students from the College of Business and Economics (CBE) yesterday presented project posters on topics ranging from GCC consumer attitudes to social commerce, continuing professional development’s impact on dentists’ performance, reasons behind information security policy violations, and the impact of corporate social responsibility on consumer attitudes. The presentations were made at an event organised annually by the College to showcase the graduation and course projects of its students.
Fourteen MBA and two Master of Accounting students along with their supervisors were on hand to discuss their projects with their colleagues, faculty, representatives from companies in Doha, and the media, and to inform the wider Qatari community of the value of their findings. The QU VP for Institutional Development, Dr Saif Al Sowaidi, and VP for Research, Dr Hassan Al Derham, also attended the event.
In her project, “Factors influencing consumer attitude towards social commerce in the GCC”, Hayfa Abdulrahman Ahmed collected data from 106 consumers across the GCC and found that usefulness, playfulness, and trust are significant factors that influence consumers’ purchase attitudes through social network sites.
The issue of security and trust was also a factor in Ahmed Abujaber’s paper, “Consumers’ perceived privacy, security and trust in e-commerce. How they impact the consumers’ willingness to transact online?”
E-commerce was also highlighted in the paper “EFIT E-commerce” by Juman Aliayyousi, Muneera Al Ali, Shahriar Bagheri, Shaikha Al Badi and Mohamad Rajeh, who reviewed and evaluated three similar online apparel shopping websites which target women, men and children, and designed a proposed website of what they felt was the most appropriate design, equipped with features that will guarantee quick, trustworthy and pleasant shopping.
The Peninsula
