Doha: For premium car customers in Qatar and the Middle East, excellent performance, modern styling and latest technological features have always been important when selecting a new car.
However, according to Hyundai, besides opting for more than just a top quality vehicle, customers are looking more closely at the premium service offered by a manufacturer.
Research by Hyundai around the Middle East launch of its all-new Genesis model this year suggests that attractive design, state-of-the-art technology, or high performance are not the only factors that will convince potential customers to invest in a luxury car.
Results of a special customer clinic show that consideration to purchase among those surveyed rose by 34 percent when the Korean brand’s Premium Assurance Plus Programme (HPAP+) and its benefits were explained, compared to services offered by rival manufacturers.
Sheikh Ahmed bin Nasser Al Thani, President and Director of National Car Company, official distributor of Hyundai in Qatar, said, “Customers in Qatar expect the best in customer service, and rightly so. Since we introduced HPAP+ to the market last year, sales of Genesis and Centennial models have boosted, and the feedback from customers has been positive. In such a competitive segment, it is initiatives such as HPAP+ that enable us to stay ahead of the competition when it comes to customer service, and this has a positive impact on customer loyalty.”
Luxury car buyers in the Middle East have enjoyed higher levels of service from HPAP+. Available as standard to all buyers of new Genesis and Centennial models, the programme gives customers added peace of mind and remains the most comprehensive initiative of its type in the country.
The Genesis and Centennial models come with free maintenance for five years or 100,000km, and all models also come with a five-year/unlimited kilometre manufacture provided warranty. Under the programme, the customer receives five years, 24/7 roadside assistance in the event of a vehicle breakdown, vehicle pick up and drop during regular service and their own life-time dedicated service adviser.
Tom Lee, Head of Hyundai Africa and Middle East Regional Headquarters, said, “Our premium car line-up has been acclaimed across the world for the high standards of quality, design and technology it offers to customers. The all-new Genesis and Centennial exemplify everything that is good about Hyundai’s new ‘Modern Premium’ brand direction, and have won top industry awards in the Middle East and around the globe. The HPAP+ is a further indication of the confidence we have in these cars, and we believe it adds a great deal to overall owner enjoyment of the cars.” Genesis and Centennial are on display at National Car Company showroom in Aziziya. For details on Hyundai models, visit Hyundai showrooms in Doha and Aziziya (Salwa Road), call 44355117 (Doha)/44163300 (Aziziya) or visit www.hyundai-qatar.com
The Peninsula
