From Right: Tauheed Alam, Tyre Division Manager - Imalco; B H Kim, GM – Hankook MENA, V V Aboo Backe, CEO – Imalco; O P Louis, Director – Imalco; Ramzan Marzook, Purchase & Logistics Manager – Imalco.
Doha: Hankook in partnership with IMALCO launched the Tier 2 brand Laufenn in Qatar. The event held at Radisson Blu Doha under the auspices of Hankook General Manager Middle East B H Kim, senior managers of IMALCO and distinguished tyre dealers. The brand was launched in other countries in late 2015 and early this year including in US, Europe, and in the Mideast.
At the event, the Korean manufacturer unveiled its youngest brand and patterns for the value segment targeting youth and young professionals.
