Doha: Nedjma, the fastest-growing telecommunications company in Algeria and the region, has officially rebranded as Ooredoo.
The announcement was made at a press conference in Algeria to celebrate another major step forward in Ooredoo’s strategy to roll-out a global brand across its footprint.
In addition, the press event saw the preview of the new Ooredoo advert for the Algerian market, starring football star and Ooredoo’s global brand ambassador Lionel Messi.
Ooredoo and the Leo Messi Foundation are partnering on a series of charity initiatives set to launch in Algeria in the near future. Among these initiatives is the launch of mobile health clinics, with the goal of reaching two million children across Ooredoo’s footprint by 2016.
Speaking on the occasion of the launch, Ooredoo Chairman Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, said:
“This is a proud moment for the whole Ooredoo family, as another operation takes on the mantle of our new brand. Algeria has proven to be one of our most successful markets, fuelled by the strength of our connection with our customers and our strong focus on human growth. We believe the transformation into Ooredoo and our launch of 3G in Algeria will serve to enhance our performance there and enable us to further enrich lives across the country.”
Joseph Ged, CEO of Nedjma Ooredoo said: “We have built Nedjma into a brand that is loved by millions of Algerians. Rebranding as Ooredoo begins an exciting new chapter in our history, reflecting our customers’ aspirations and helping take our company to the next level. Our customers can rest assured that we will continue our proud brand values, and I am confident that our customers will continue to trust us as a brand that serves and supports them in every aspect of their lives.”
As part of the rebrand, the company headquarters in Algiers, two major brand offices, and all of the stores have been rebranded.
The Peninsula
