Doha: With a reputation for toughness and a proven track record of 44 consecutive years as America’s favorite truck, the Ford F-series lineup has continually raised the standards expected of all light duty trucks. And the all-new F-150 – which has been launched in the Middle East recently – is purpose-built to be the toughest, most productive F-150 ever.
The all-new F-150 raises the standard for all light-duty trucks. It boasts best-in-class towing and payload capability, introduces all-new features to increase customer productivity, and an available all-new 3.5-litre PowerBoost hybrid powertrain with Pro Power Onboard – an integrated power generator.
“We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Pedro Simoes, Marketing Director in the Middle East. “The F-150 is tougher than ever, packed with more advanced technology, and loaded with features that encourage owners to get out and enjoy their trucks more.”
The all-new F-150 is also the most aerodynamic ever. New active grille shutters and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck. Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level.
Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the centre console with the push of a button and allows full access to the large work surface when in park.
The all-new 2021 launches with a choice of four engines – three V6 options, including the segment’s first ever full hybrid powertrain – and a naturally aspirated V8.
The all-new 3.5-litre PowerBoost full-hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-litre EcoBoost V6. It is targeting an estimated range of approximately 1,100km on a single tank of gas and will deliver at least 5,400kg of available maximum towing – equivalent to the average weight of ten fully grown dromedary camels.
PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models.
The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available on the PowerBoost-equipped F-150, providing 2.3 kilowatts of output to help drive productivity.
All-new SYNC 4 debuts in the F-150 and is standard across all trim levels, helping keep owners connected and make their days more productive with more natural voice control available as well as customisable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimise distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay or Android Auto compatibility as well as SYNC AppLink apps like Waze.
F-150 also adds 10 new driver-assist features that include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it.
The all-new 2021 F-150 is available in showrooms across the region. Visit me.ford.com for more details.
