Doha Bank hosted a conference “Evolving Digital ecosystem and its Business impact” yesterday at Westin Hotel.
The event was attended by Chief Guest Rashid Ali Al Mansoori, CEO of Qatar Stock Exchange and Board Member and senior management staff from leading corporate and from major banks in Qatar. Dr R Seetharaman CEO of Doha Bank highlighted on how banks should approach customers on the digital space. He said GCC Banks should invest wisely to understand customer analytics, as it can help derive efficient channels.
As digitisation of all industries continues, consumers will expect banking experiences to replicate those in other industries. With significantly fewer visits to a local branch office or even a phone call to a customer service representative, conveying a consistent brand experience will be more challenging, he said.
