DOHA: Qatar Tourism Authority (QTA) and Qatar Airways yesterday announced that the sixth edition of Qatar International Food Festival (QIFF) will be held from March 24 to 28 at the Museum of Islamic Art (MIA) Park.
Attracting visitors from all across the region, the annual event consists of gastronomic alfresco eating, cooking, family fun and entertainment. The festival will host internationally renowned chefs who will join Doha’s top restaurant chefs to celebrate fine dining with the freshest ingredients and latest food trends and tastes, including healthy eating options.
Last year’s edition of the festival, which lasted for four days, attracted more than 120,000 visitors, media and dignitaries. QIFF launched social media contests on multiple platforms including Instagram and Twitter, which allowed users to compete for prizes such as free flights to Brazil, tickets to “Dinner in the Sky,” The Diplomatic Club BBQ Donut, and Qatar Airways Cooking Theatre. Overall, QIFF 2014 featured 55 food kiosks, 11 general zones and all the five-star hotels in Qatar.
Rashed Al Qurese, Chief Marketing Officer at QTA, said: “This year’s edition of Qatar International Food Festival will build on the success of the previous editions of the festival and will reflect the growing culinary sector in Qatar as a destination.”
“By hosting the Qatar International Food Festival, along with Qatar Airways, QTA provides a platform for its hospitality partners to showcase their latest offering in a fun and family focused environment. QTA is really proud to continue organizing the only food festival in Qatar, as it contributes to its mission to develop and promote a sustainable and mature tourism sector in Qatar,” added Al Qurese.
“Qatar Airways, the award-winning national carrier of the State of Qatar, aims to promote Qatar as a destination of choice through co-hosting world-class annual events like the Qatar International Food Festival and through promotional deals to fly more people to the country to attend similar spectacular festivals,” said Salam Al Shawa, Qatar Airways Senior Vice President for Marketing and Corporate Communications.
“Qatar Airways is proud to be co-hosting this festival, featuring international foods from a large number of countries, as well as great family fun and entertainment.”
For the sixth edition of QIFF, the festival has been extended to fill five full days of different activities. It is expected that this will increase the number of visitors, food kiosks, live cooking shows, participants, social media events, engagements, surprises, featured celebrity chefs, and new media partners. The Qatar Turkey “Year of Culture” will be the central feature for this year’s festival.
The Peninsula
