Paris: Pop star Rihanna is preparing to launch her own luxury brand with the world’s biggest fashion conglomerate, according to reports.
The Barbados-born superstar, who already has her own highly successful Fenty sportswear label, is in secret talks with the French giant LVMH, according to Women’s Wear Daily (WWD).
The industry giant said the group, which owns such iconic brands as Dior, Louis Vuitton, Fendi and Givenchy, is assembling a gang of top designers for the project.LVMH, which is owned by the fashion titan Bernard Arnault, said they could not comment.
With her huge fan base and tens of millions of social media followers, Rihanna is one of the most powerful style influencers on the planet. A regular on the front row of fashion shows, and particularly at Dior in Paris, the singer has also proved herself to be a canny creator.
As well as her Fenty line she upped sales at Puma when she became its creative director, and has also dipped her toe into lingerie. Her Fenty Beauty operation — which involved a hook-up with LVMH — racked up sales of more than $100 within weeks of its 2016 launch.
