Volvo S90
Al-Futtaim’s DOMASCO, distributor for Volvo cars in Qatar, has announced that its luxury Sedan Volvo S90, was named Best Midsize Premium Sedan at the Middle East Car of the Year (MECOTY) Awards, held alongside the 2nd International Motor Show, Abu Dhabi.
The Volvo S90 win at MECOTY awards, the largest and most coveted of the regional automotive industry, comes after XC90’s success at several leading global motoring awards last year. XC90 was named Best Medium Premium SUV at MECOTY and jury prize in 2016. Other regional awards received by the S90 so far include those from Arab Wheels, Automobile Magazine and Future TV.
Emre Karaer, General Manager of Volvo Car MENA & CIS, commented: “We are better known for our SUVs and estates but S90 has redefined what a luxury sedan is capable of as it combines cutting-edge technology with effortless Scandinavian design. The award is a recognition of the Swedish brand’s continuing transformation and I believe S90 will become a strong player in its segment.”
The Volvo S90 has been unveiled to critical acclaim and praise from media since its launch and the new 90 series cars globally accounted for a fifth of total sales volume in 2016. In the Middle East, Volvo Cars also improved its position in the premium segment in 2016, reporting sales growth of 14.4 percent as compared to 2015.
