Doha: Through an integrated 7 Up TV campaign, digital activation and an online hub www.originalspotting.com 7Up invites the region, to spot acts of originality and post them using the hashtag #originalspottingvia social media.
The acts of originality will stand side by side other acts from various cities across the region and will be an inspiration to our diversity and to spread our inner sparkle and natural flair.
The Original Spotting regional campaign led by the MEA region is an extension of the global 7Up campaign to celebrate the new positioning for PepsiCo’s second biggest beverage, announced in March 2014, “Feels Good to Be You”. The new positioning and mantra, celebrates everyone’s uniqueness and is an invitation to be true to yourself, and who you naturally are, the most authentic you, to express your originality and impact your world with a positive beat. The Peninsula
