The partnership goes beyond a standard vendor arrangement. It signals to the market that Rafeeq is placing artificial intelligence at the center of its next phase of growth, with a focus on transforming customer experience, operations, employee capabilities, and platform intelligence.
Doha, Qatar: Rafeeq, one of Qatar’s leading digital commerce and delivery platforms, announced a strategic AI transformation partnership with Google, marking a major milestone in Rafeeq’s journey to become an AI-first company operating at scale.
The partnership goes beyond a standard vendor arrangement. It signals to the market that Rafeeq is placing artificial intelligence at the center of its next phase of growth, with a focus on transforming customer experience, operations, employee capabilities, and platform intelligence.
Through this partnership, Rafeeq and Google will collaborate across four core pillars: AI-powered search, operations optimization, employee business intelligence enablement, and app personalization.
As part of the partnership, Google will support Rafeeq in replacing its current search infrastructure with a more advanced end-to-end AI-powered search capability. This transformation is designed to address one of Rafeeq’s most critical customer experience priorities by making search faster, smarter, and more relevant across the platform.
The partnership will also play a central role in Rafeeq’s operational transformation. Google will directly support demand planning, item planning, and route assignment, feeding into Rafeeq’s ongoing AI initiatives and helping the company make faster, more accurate, and more intelligent operational decisions.
In addition, Google will provide structured business intelligence training and education for Rafeeq teams. This will help accelerate Rafeeq’s internal data transformation by equipping employees with the knowledge and tools needed to work in a more data-driven, AI-enabled environment.
A fourth pillar of the partnership will focus on app personalization. Google will support Rafeeq in powering custom ranking and personalization across the app, helping match users with products based on historical behavior, patterns, and preferences. This will allow Rafeeq to deliver a more intuitive, relevant, and personalized customer experience.
Mr. Abdullah Thamer Alhemaidi, CEO of Rafeeq, said: “Rafeeq’s next chapter will be defined by how deeply we embed AI into our operations, our customer experience, and our culture. This partnership with Google is a powerful statement of intent. We are not simply adopting AI tools; we are transforming the way Rafeeq operates at scale. Together with Google, we are building the foundation for smarter search, more intelligent planning, stronger personalization, and a more data-empowered organization.”
The announcement reflects Rafeeq’s broader ambition to set a new benchmark for digital commerce innovation in Qatar and the region. By integrating AI across search, operations, workforce enablement, and personalization, Rafeeq is strengthening its position as a technology-driven platform focused on speed, relevance, efficiency, and customer satisfaction.
With this strategic partnership, Rafeeq is taking a decisive step toward building a smarter, more personalized, and more efficient digital commerce ecosystem, powered by AI and designed for the future.
