Doha: PepsiCo MEA President Omar Farid has been awarded CEO of the Year — Consumer Goods at the CEO Middle East Awards 2014 for his contribution to growing the brand across the Middle East.
Farid, a PepsiCo veteran who has served with the company for more than three decades, received the award at a glittering ceremony in Dubai.
Editor of CEO Middle East, Neil King, said: “Omar Farid has played an integral role in the PepsiCo business here in the region since his appointment as MEA President last year, not just in terms of growing the business but also contributing towards new regional product innovations.
Farid, who was appointed MEA President in 2013, began his PepsiCo career as a senior field representative in Egypt in 1983. Over the last 30 years, he has held a number of senior leadership PepsiCo positons including General Manager, Saudi Snacks Foods Limited and General Manager for PepsiCo East Mediterranean and North Africa. The Peninsula
