Doha: Qatar Airways (QA) starts today its sponsorship of Saudi Arabia’s Al Ahli Football Club at the club’s round 7 match in the Abdullatif Jameel Saudi Professional League.
Following the formal announcement of the partnership on October 12, the match marks the debut of QA’s branding on Al Ahli Football Club jerseys. Prince Fahd bin Khaled bin Abdullah, Chairman of the club, said: “Like QA, the club holds values close to its heart, striving for excellence, and aiming for greater success.
The club has a prominent position in Saudi Arabia’s sports and developed a distinctive identity based on integrity and resilience. We are looking forward to seeing this partnership develop and build on the success of both entities,” he added.
“We are delighted to see QA logo on the shirts of the club team during their first game in the league after signing the partnership,” said Akbar Al Baker, Group Chief Executive, QA.
“The achievement represents QA’s faith in the importance of the role of sports in building communities. Football, in particular, brings people together and this value is something that runs through the core of our business.”
QA operates 86 flights per week to seven destinations in Saudi Arabia — Dammam, Riyadh, Jeddah, Madinah, Gassmin, Ta’if and Al Hofuf.
Al Maha Airways is to begin operating in the Saudi market in the New Year and will initially use a fleet of A320-200 aircraft between Jeddah and Riyadh, before expanding to further domestic routes in the kingdom. The Peninsula
