SEOUL: Kia Motors Corporation announced that it will provide 198 passenger cars to ensure efficient smooth transportation during the 2013 FIFA Confederations Cup in Brazil, and to fulfil its role as a FIFA Partner and official automobile of 2013 FIFA Confederations Cup in conjunction with its sister company Hyundai Motor Company. Kia is supplying numerous models as official tournament vehicles, such as its Cadenza and Optima passenger sedans; Sportage, Sorento and Mohave sport utility vehicles; and Carnival (known as ‘Sedona’ in some markets) multipurpose vehicle.
The 2013 FIFA Confederations Cup kicked off on Saturday in Brasilia, with the champion to be crowned on June 30 in Rio de Janeiro.
“The vehicle handover is a vital part of the preparation for the FIFA Confederations Cup 2013 and we are pleased to have such a globally recognised automotive brand provide us with stylish, reliable and comfortable vehicles to safely transport our FIFA officials, VIPs and others,” said Jay Neuhaus, Head of FIFA Marketing Brazil.
Yong-Kew Park, president of Kia Motors’ Central & South America regional headquarters, said, “Kia Motors is a proud supporter of football and we are excited to play an integral role in the successful coordination of 2013 FIFA Confederations Cup. We believe that connecting with the world through its most watched sport will not only raise the profile of the Kia brand, but also demonstrate its vibrant, distinctive and reliable identity and attributes.”
the peninsula
