CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: PROF. KHALID MUBARAK AL-SHAFI

Business / Qatar Business

Rolls-Royce Wraith ‘inspired by music’ arrives in Qatar

Published: 19 Jul 2016 - 12:54 am | Last Updated: 08 Nov 2021 - 06:30 pm
Peninsula

Musicians play instruments as Rolls-Royce Motor Cars Doha launches Wraith in Doha.

 

DOHA: Rolls-Royce Motor Cars Doha, the sole authorised dealer of Rolls-Royce cars in Qatar, yesterday announced the arrival of the Wraith ‘Inspired by Music’ in Qatar. The manufacturer of one of the most luxuries motor cars has contributed to the myth and legend of the contemporary music scene since the birth of Rock & Roll.
Since the launch of Wraith in 2013, customers have been able to commission their Rolls-Royce Wraith with Bespoke Audio; the most exhaustively designed sound system in automotive history. Like every element of a Rolls-Royce motor car, its construction blends the finest components with the skill of the most eminent experts in their field. Now, with Wraith ‘Inspired by Music’, these characteristics, and the precious materials used in the Bespoke Audio system, are brought very much to the fore, creating ‘the most exclusive music venue’ that delivers an unrivalled aural experience.
“Wraith ‘Inspired by Music’ appeals to those looking to Rolls-Royce for unique and creative motor cars. Its effortlessly cool appearance complements the superior Bespoke Audio system; the contemporary use of copper creates an atmospheric setting for the most encompassing music system on the market,” commented Torsten Müller Otvos, CEO, Rolls-Royce Motor Cars.
A Lyrical Copper exterior paint finish, presented with a blend of brushed and polished textures elegantly hints at the use of copper in only the very best audio systems. On opening the car’s coach-doors attention is drawn to re-imagined speaker grilles, here presented in copper theme, and engraved with the words ‘Bespoke Audio’.
The door panniers and floor mats have been crafted from finely-woven leather to add an additional depth of tactility to the car’s interior cabin. Copper-coloured door inserts, which start at the front of the cabin before tapering at the rear, have been included in the design to emphasise Wraith’s characteristic internal curves.
A book matched copper finish features for the first time on Wraith’s fascia, boldly extending the car’s theme. The same copper tone extends to Wraith’s signature seat bullets.
The fastidious detail that went into the development of the car’s sound-system is employed in every facet of the construction of the car. For example, the chaplets on the clock have been designed and meticulously crafted with a combination of warming copper and silver, whilst the radial lines of the outer bezel playfully emulate the look and feel of vinyl records.

The Peninsula