Designed for a unique, engaging and fun customer experience, FNAC, a leading French retail store renowned for diverse offerings, has opened its first outlet in the Middle East at Lagoona Mall.
The event was held under the patronage of Minister of Education and Higher Education and the Secretary General of the Supreme Education Council H E Dr Mohammed Abdul Wahed Al Hammadi, in the presence of Minister of Culture, Arts and Heritage, H E Dr Hamad bin Abdulaziz Al Kuwari, Sheikh Khalifa bin Jassim bin Mohammad Al Thani, Chairman of the Qatar Chamber, Rabia’a bin Mohammad Al Ka’abi, representative of Ministry of Education and Higher Education, and Manuel Biota, FNAC’s VP Franchising & New Format, along ambassadors, dignitaries and special guests.
Founded in 1954, FNAC is a globally recognised retailer with stores worldwide including Europe, South America and North Africa. Doha will be the region’s first destination for the concept store that has entertained audiences globally and will boost the retail brand’s expansion strategy in the Middle East in partnership with Darwish Holding.
Commenting on the new venture, Bader Al Darwish, said, “We are very excited to bring FNAC to Qatar and are confident that this new destination will further enhance the nation’s cultural fabric. All our initiatives are focused on excellence, quality and creativity, and this strategic partnership further reiterates our commitment to bringing the very best in global brands and innovative concepts to our local audiences. FNAC is distinguished worldwide for its contribution to promoting global cultures and bringing people together, and we are delighted to be joining forces with them in their ambitious plans for the Middle East.”
Manuel Biota said: “As part of its strategic development, FNAC is opening its first store in the Middle East and precisely in Doha, aiming to use Qatar as a window platform and centre of excellence to its future expansion in this region. It is no coincidence that FNAC has chosen Darwish Holding as its Qatari partner, since Darwish Holding and its Technology Division are key players in the retail and distribution of cultural and electronic goods in this market.
The Peninsula
