DOHA: Al Mana Motors, the Ford’s importer-dealer in Qatar, recently celebrated the launch of the all-new Ford Edge.
The latest model of the utility vehicle demonstrates what happens when a proven leader gets even better. Available at Al Mana Motors, the original crossover utility vehicle from Ford is loaded with more technology, higher levels of craftsmanship and greatly improved vehicle dynamics.
When launched in late 2006, Edge helped to define the crossover sport utility vehicle segment. With a car-based design, Edge delivered better on-road comfort, fuel efficiency and overall driving dynamics than any truck-based SUV. It was proof a utility vehicle could meet the demanding needs of an everyday commuter.
The Edge is all-new from wheels to roof, designed to reset the standard in the two-row utility vehicle market. Based on Ford’s successful, global midsize vehicle platform, Edge has been reimagined with a stronger, more athletic shape. It has been retooled to meet higher expectations for quality, and reengineered to add more features and technologies for a more rewarding driving experience.
Ian Partridge, General Manager Al Mana Motors, said: “We are excited to launch the all-new Edge in Qatar and are looking forward to present it to our customers. The sophistication that the new model brings inside out, together with the impressive lineup of powertrains and class-leading technologies promise to impress the driver at first sight and test drive.”
“The original Edge was our first entry into the world of crossover utilities — a technologically advanced vehicle that was the perfect blend of sedan comfort and efficiency with SUV functionality,” said Kalyana Sivagnanam, Marketing, Sales and Services Vice-President, Ford Middle East and Africa.
“With the all-new model joining our popular SUV lineup, we are building on that success and on the emotional appeal of the vehicle by offering more of the technology our customers want in a package that meets the highest expectations for quality and craftsmanship. We are confident the design, sophistication and technologies of the new model will reinforce its leadership in this segment,” Sivagnanam added.
With the new Edge, Ford is also building on its utility vehicle leadership around the world. Last year, the company sold a record 1.2 million utility vehicles in markets across the globe — up 38 percent from 2012.
The Edge will deliver the confident, smooth driving experience customers expect from Ford.
Central to the improved driving dynamics is an entirely new body structure and redesigned suspension — front and rear — developed specifically to better isolate road imperfection and absorb noise without compromising handling.
The front-wheel-drive Edge retains a MacPherson-type front suspension, but features an entirely new, sophisticated integral-link independent rear with coil springs and a 23-millimetre antiroll bar.
The advanced new system has been tuned to deliver a more dynamic, engaging ride customers will feel immediately.
Thanks in part to the use of more high-strength steels, the solid body structure of the all-new Edge provides a far better platform for the new suspension to work. Compared to the 2014 Edge, the new model shows a 26 percent increase in stiffness when reacting to bending forces and a 16 percent increase in stiffness when reacting to twisting forces.
The Peninsula
