New Delhi: Entering into a price war, Air India yesterday said that it will launch its promotional fare scheme by offering 50 percent discount on all domestic routes from today.
The airline said that under its short-term spring sale passengers can avail 50 percent off on tickets booked from January 22 to 24 for travel between February 21 and April 15, 2014.
“The scheme is unique as the fares are inclusive of all applicable taxes. The move will stimulate demand and help us in gaining market share as pre-bookings by passengers will ensure a high load factor during the lean travel season” an Air India official said.
Under the new scheme airfare between New Delhi and Mumbai will come down drastically and will stand around Rs2,830 from its spot fare of around Rs10,000.
Other destinations like Delhi-Ahmedabad will be around Rs2,292 and Agartala-Kolkata would be as low as Rs1,385. Air India is latest among airlines to offer such low prices. SpiceJet, IndiGo and GoAir have already started to offer the promotional fares. IANS
