Doha: Rolls-Royce Motor Cars Doha celebrated the arrival of the Phantom Zenith Collection, which represents some of the very last Phantom Drophead Coupé and Phantom Coupé motor cars ever to be built, in a private Suhour with a selection of its VIP customers at the Rolls-Royce Motor Cars Doha showroom on The Pearl. Only fifty of these highly-sought collectibles will be built, commissioned by connoisseur customers who will add them to some of the world’s most significant luxury collections, safe in the knowledge that their numbers will never grow and their value will never be eroded by proliferation.
From its foundation 113 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realized emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England. The world’s most discerning patrons of luxury and respected commentators across the globe were instantly endeared to a powerful yet elegant statement of unabashed contemporary luxury. Rolls-Royce had once again established its legend as maker of the ‘Best Car in the World’.
Four years later, Phantom Drophead Coupé revived the notion of uncompromised open-top luxury touring; a legacy that is being continued with beautiful effect with 2016’s Rolls-Royce Dawn. Phantom Coupé followed in 2008, taking its place as one of the rarest and most celebrated Continental Grand Tourers of all time – paving the way for its natural heir: Wraith which took its place as the ultimate gentleman’s gran turismo in 2013.
Today, the marque stands on the cusp of a bold new era, following the announcement of the eighth generation Phantom limousine and its all-new aluminum architecture that promises to underpin all future Rolls-Royce motor cars.
The Peninsula
