Qatar rally driver and Olympic bronze medallist in shooting Nasser Al Attiyah (right) poses with the Naismith Trophy at the Qatar House in Nagoya, yesterday.
Doha, Qatar: The Organising Committee for the FIBA Basketball World Cup Qatar 2027 is hosting a series of promotional days at Qatar House in Nagoya, Japan. Held on the sidelines of the 20th Asian Games Aichi-Nagoya 2026, the initiative aims to raise awareness about the upcoming tournament and showcase Qatar’s preparations to host the global event next year.
The program comprises three promotional days. The first was held on Sunday, followed by a second on September 23, with the program concluding with a third promotional day on September 29.
The events offer an opportunity to engage with visitors to Qatar House, as well as delegations and sports figures present in Nagoya, while showcasing key features of the FIBA Basketball World Cup Qatar 2027 and the fan experience anticipated during the tournament.
Visitors attend FIBA Basketball World Cup Qatar 2027 promotional activities at the Qatar House.
The promotional days feature a display of the Naismith Trophy, awarded to the tournament champions, giving visitors to Qatar House the chance to view it and take souvenir photos.
The events also include interactive activities related to the tournament and the distribution of souvenirs to visitors.
Qatar is set to host the FIBA Basketball World Cup from August 27 to September 12, 2027. This marks the first time the tournament will be held in the Middle East, with 32 of the world’s top national teams competing in 92 matches in Doha.
The promotional days highlight Qatar’s preparations to host the tournament, leveraging its advanced sports infrastructure, organisational expertise and skilled national workforce, which has gained practical experience by hosting numerous major sports championships and events over the past two decades.
Qatar 2027 features a compact hosting model, with all matches taking place across four venues: Lusail Arena, Al Janoub Arena, Ali Bin Hamad
Al Attiyah Arena and Duhail Arena. The close proximity of these venues and ease of travel between them will allow fans to attend more matches and fully enjoy the tournament atmosphere and accompanying events.
The fan experience is central to the organizing committee’s preparations. Qatar 2027 aims to deliver an experience that extends beyond the matches themselves to include fan activities and entertainment, while also offering visitors the chance to discover Qatari culture and enjoy the country’s diverse tourism offerings.
The promotional days also highlight the initial ticket packages released to mark the one-year countdown to the event. These include the Lusail Arena package, the Final Phase package and the Qatar Team Fan package, offering fans the chance to secure their seats early and prepare for the tournament in August 2027.
Visitors attend FIBA Basketball World Cup Qatar 2027 promotional activities at the Qatar House.
Organising these promotional days at Qatar House, which opened on September 19 alongside the Aichi-Nagoya 2026 event, serves to showcase the trajectory and achievements of Qatari sports.
This journey spans from hosting the Doha 2006 Asian Games and two decades of major sporting milestones to participating in Aichi-Nagoya 2026 and preparing to host the FIBA Basketball World Cup Qatar 2027 and the Doha 2030 Asian Games, while highlighting Qatar’s culture, identity and sporting legacy.
