DOHA: Fnac, a leading French distributor of cultural, recreational and technical products, will launch early next year its first franchise store in Qatar in Lagoona Mall.
The establishment of Fnac’s franchise in Doha will be in partnership with Darwish Holding, a pioneer in mass distribution and retail business in the Middle East.
Fnac aims to open four stores in Qatar over the next five years.
This opening is a favourable opportunity to consider a greater and more rapid development in the Middle East by adapting its different formats and store concepts to market needs whether at train stations, airports, or duty-free.
After Morocco, Qatar is the second country where Fnac will expand its franchise.
“We are seeking new growth opportunities by developing in new geographical areas, in France or internationally,” said Manuel biota, Director of Franchise and Partnerships, Fnac.
“To this effectively and quickly, we have focused on franchise development, which has allowed us to open 35 outlets, mainly in France, in 36 months.
This move towards a new geographic territory demonstrates again the relevance of Fnac to franchising development, which allows it to quickly seize opportunities for growth based on the expertise of leading player actors,” he added.
The Peninsula
