Doha: PepsiCo, one of the world’s leading food and beverage companies, announced the official renewal of their partnership agreement for 10 additional years till 2025, with Mawarid Food Company and Meed Trading Company.
Under the terms of the partnership, PepsiCo will continue to be the preferred supplier to Mawarid restaurants and Meed convenience stores, including Pizza Hut in Saudi Arabia and Morocco; Taco Bell, Meed Convenience Stores and Meed Express vending operations in Saudi Arabia. Sanjeev Chadha, PepsiCo’s CEO for Asia Middle East Africa and North Africa and Samir Abdulhadi, Managing Director, Mawarid Distribution and Trading Group, held a signing ceremony in the presence of senior representatives from both companies. Chadha said: “The dynamic food and beverage market in Saudi Arabia and the Middle East region is critical to PepsiCo’s overall growth and the partnership with Mawarid is a testament to our continuing commitment in this area. We look forward to this strategic alliance growing over the years.”
“Our journey with Mawarid has grown over the last years and we are excited to renew our working partnership, as I am sure that new and exciting opportunities will open up for all of us,” said Omar Farid, President, PepsiCo Middle East and North Africa.
“The renewal of this agreement is nothing but a continuation of the successful and excellent relationship with PepsiCo International Company for more than 25 years. This agreement will help our companies to expand the customer base with a permanent commitment to providing the highest level of service and providing the best quality for our products.” said Abdulhadi.
Waleed Saleh Al Yahya, Managing Director, Mawarid Food Company, said: “As it is always Mawarid’s commitment to offer the highest possible quality products and services to consumers, this new agreement will assist us in maintaining our competitive edge and will ensure that our customers will continue receiving the best that they have become accustomed to from our company for over 26 years in Saudi Arabia.”
The Peninsula
