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Business / Qatar Business

Infiniti launches Q50 Sports Sedan in Qatar

Published: 22 Oct 2016 - 11:39 pm | Last Updated: 02 Nov 2021 - 06:42 am
The newly launched  2017 Infiniti Q50 sports sedan.

The newly launched 2017 Infiniti Q50 sports sedan.

The Peninsula

DOHA: Saleh Al Hamad Al Mana Co, the exclusive agent of Infiniti in Qatar, unveiled the new 2017 Infiniti Q50 sports sedan with a number of performance and dynamic upgrades that deliver a more empowering and rewarding drive experience.
The comprehensive updates include next-generation ride and handling technologies while two new powertrains are introduced to the range, featuring two advanced turbocharged V6 engines.
Martin Aherne, Acting General Manager – Automotive, Saleh Al Hamad Al Mana Co said “We, at Saleh Al Hamad Al Mana Co, are proud to launch the new 2017 Infiniti Q50 sports sedan, which represent a dramatic change in the category of sports cars with V6 twin-turbo petrol engine. Infiniti Q50 Red Sport 400, the first vehicle to be launched in Qatar encompassing our new ‘Empower The Drive’ brand positioning, provides more convenience and empowerment to the drivers.”  
Leading the way is the new Q50 Red Sport 400, the performance-orientated version of the refreshed sports sedan. Its 3.0-liter V6 twin-turbo gasoline engine with direct injection delivers 400hp and is the focal point of the power plant.
Continuing the list of powertrain options, the number of Q50 trim levels is extended to four for the sports sedan. An additional turbocharged V6 powertrain is also available for the Q50 with a 300hp output, included in the Q50 Sport.
A 2.0-litre four-cylinder turbocharged unit that produces 208hp is packaged in the standard Q50. Customers seeking a performance hybrid model will also be able to opt for the Q50 Blue Sport which combines a 3.5-liter 24-valve DOHC aluminium-alloy V6 and a compact laminated lithium-ion battery with an innovative one-motor, two-clutch control.
The hybrid system net power is 350 hp with a combined torque of 536 Nm, providing strong acceleration and lean fuel economy. The new Q50 features Infiniti’s Dynamic Digital Suspension (DDS) for the first time, which gives the new sports sedan an optimal blend of ride comfort and class-leading response and agility. For those drivers looking for a blend of dynamic settings tailored to their own particular requirements and tastes, the Q50’s Drive Mode Selector (DMS) can be augmented with ‘Personal’ mode (as before), which permits a bespoke mix of engine, suspension and steering characteristics.
As standard, Q50 models equipped with the new 3.0-liter V6 twin-turbo engine (300 hp) feature Infiniti’s new Rack Electronic Power Steering.
When making steering inputs, traditional steering systems can create an unnatural feeling through imprecise control of the power assistance, reducing the feeling of linearity. To counter this, Infiniti’s Rack Electronic Power Steering precisely increases the steering effort required as the vehicle’s yaw rate changes, before adjusting to provide more assistance when the wheel returns towards on-center.
This all-new system provides a linear and in-control driving experience that can be tuned through the Drive Mode Selector. This model also receives an upgrade with the company’s second-generation Direct Adaptive Steering, comprehensively modified from the daring and ground-breaking first-generation system.